To be honest, the naming of the company was the last thing on my mind. Before even brainstorming names, brands, URLs, etc., my only focus was on creating a good jump rope. Once I had a prototype I loved, the naming came into play. 

One morning when getting ready for work I asked my wife what we should name the company. As she was making lunch and including her daily snack of blueberries, she said, "How about blueberry jump ropes?" I loved it! It was fun and creative, so we created a simple logo based off of that name- the letter B with a small round-edged star, which actually resembles the top of a blueberry.

When designing the case for the rope we had a mold created that would emboss the logo. We were waiting for the cases to be finished and kept contemplating the name. At one point I thought maybe Poison berry would be more catchy, and I thought it was cool that the acronym was PBJ. While in a state of indecision, I started calling it "star-B," basically just describing the logo. 

I've always preferred short URLs. I feel they are simpler and cleaner. One silly hangup was that I didn't want a long URL like blueberryjumpropes.com or poisenberryjumpropes.com. It just felt awkward for some reason...made me want to go wash my hands lol. I wanted the URL short and simple. One afternoon while daydreaming it somehow popped into my mind- I wonder if starby.com is registered. Sure enough it was. However, this turned out to actually be a good thing because it lead to a more creative name that is unique. I then searched starbii.com and woohoo! It was available. 

That night I asked my wife what she thought of the name and... She liked it! So I hopped on my computer and registered the domain. I couldn't be happier with the name. It's not uber-aggressive or rugged by any means. It's clean, simple and unique just like our product.